Audience Building and Analytics
Part of your time should be spent building communities: social means social. Be present, consistent and engage in conversations with your audience.
Being present and consistent are key aspects! Your audience needs to know not only that you’re there, but when to expect your content. Use the tools in your favor: stories are a great way to remind people you’re there!
And with them, you can build a more intimate conversation, ask genuine questions and show more of your authentic self! Don’t forget to address viewer’s comments and answer questions whenever possible.
Another aspect to be considered involves data! Leverage your analytics for a deeper understanding beyond likes and followers.
Check your insights (in-app or with third-part tools): You can see if your content is reaching the intended audience, the best moments to post and what type of content you should invest in to attract more people.
Mind the Business: Track the clicks and conversions to optimize your strategies effectively. That allows you to direct more resources in areas that are working.