Broaden Your Content
Broadening the scope of content within your niche is becoming increasingly important. Here's why:
Covering a range of topics attracts a diverse audience, enhancing community engagement;
Exploring various subtopics fuels innovation and keeps content fresh;
A broader content strategy is more flexible and prevents your brand from becoming stagnant and predictable.
How can you do it?
Think about the variety of topics related to your main content and the interests you have that many people from your niche is also interested in.
Situational Example: If you create content about fitness, your followers are probably interested in healthy recipes.
Research what people in other niches are doing and how you can translate that into your area.
Situational Example: If you create content about finances and see someone who creates content about books sharing “The 5 best tools to track your readings”, incorporate that into your content by sharing “The 5 best tools to track your spendings”.
Check the type of content you can benefit from if you expand on.
Situational Example: If you create content about growing a business and your personal story involves building a business from scratch, you can expand by teaching beginners as well so your content reaches more people.