How to Plan a Year’s Worth of Video Content in One Week
If you’re serious about growing your brand through video content this 2025, planning ahead is KEY. Instead of scrambling for new ideas every month, what if you could map out an entire year’s worth of content in just one week? It’s totally possible!
Here’s how to streamline the process and set yourself up for consistent, engaging video content all year long.
Step 1: Define Your Goals
Before you dive into brainstorming, get clear on your objectives. Ask yourself:
What’s the purpose of your video content? (Brand awareness, education, engagement, sales?)
Who is your target audience?
What platforms will you focus on? (YouTube, Instagram Reels, TikTok, LinkedIn?)
Defining these key factors will give you a clear direction for your content strategy, ensuring that every piece of content serves a specific purpose and resonates with the right audience
Step 2: Choose Your Core Content Pillars
Content pillars are the key themes or categories your videos will revolve around. We recommend choosing 4-6 pillars aligning with your brand and audience.
Once you define these, content brainstorming becomes much more manageable.
Step 3: Brainstorm Video Topics
With your pillars in place, generate at least 12 video ideas for each category. That gives you over 60 ideas—more than enough for weekly content!
Use tools like ChatGPT, Google Trends, AnswerThePublic, and YouTube search.
Revisit your top-performing content from previous years and repurpose or expand on those ideas.
Check out competitors or industry leaders and put your unique spin on what’s working.
*(For YouTube, type keywords in the search bar to explore autocomplete suggestions for inspiration)
Step 4: Create a Content Calendar
Assign monthly themes based on seasons, holidays, and industry events.
Balance your content types so you're not repeating similar videos too often.
Use tools like Trello, Notion (our personal favorite), or Google Calendar to organize your schedule.
Step 5: Batch Your Content Creation
Batch filming saves time and keeps content production efficient. Here's how:
Script or Outline Multiple Videos at Once: Avoid writer’s block by prepping scripts in one go.
Plan Your Shoot Days: To maximize efficiency, film several videos in one session.
Edit in Bulk: Knock out multiple edits in a single work session for smoother workflow.
Step 6: Automate & Schedule
Take advantage of the native schedulers on social platforms to upload and plan posts in advance. This ensures consistency without the day-to-day stress of posting.
Step 7: Track & Optimize
Your plan isn’t set in stone. Track your video performance and adjust accordingly.
Monitor engagement, watch time, and conversion rates.
Double down on content that performs well.
Experiment with new trends and formats to keep things fresh.
Planning a year’s worth of video content in one week might seem intense, but with the right strategy, you’ll be able to stay consistent, reduce content creation stress, and allow you to focus on growing your brand.
