Ready for 2025? Here’s What’s Changing
It’s no secret that social media changes fast, and 2025 will be no different. Platforms are evolving, AI is stepping up, and new trends are already reshaping how creators connect with their audiences. From short-form video to AI-powered tools, there’s a lot to keep up with—but also a lot of opportunities for creators ready to adapt.
Let’s break down what’s coming and how you can stay ahead in the ever-changing world of social media, with a spotlight on updates for Instagram, TikTok, and Facebook.
1. Vertical Video Stays King
With platforms like TikTok, Instagram, and YouTube leading the charge, vertical video will remain essential for capturing attention. Short-form content is evolving to prioritize value over virality. Creators should focus on providing educational, entertaining, or inspiring content in just a few seconds.
Did You Know? According to Hootsuite's Social Trends, the short-form video boasts some of the highest engagement rates across all social media.
3. The Rise of “Edutainment”
Consumers are increasingly seeking content that informs while entertaining. This means creators who can strike a balance between teaching something useful and delivering it in a fun, engaging way will thrive. Think DIY tutorials mixed with humor or industry insights presented in an interactive format.
4. Creative Disruption and Engagement Trends
Social platforms are becoming experimental playgrounds where creativity reigns supreme. Brands and creators are loosening their grip on rigid aesthetics and diving into bold, unexpected content to captivate audiences.
Outbound Engagement: Brands are proactively commenting on creators’ content to build relationships and engage new audiences.
Micro-Virality: Instead of chasing massive virality, creators are refining their ability to trendjack and capitalize on smaller, niche trends.
AI-Enhanced Filters: Generative AI tools will allow users to apply custom filters to photos and videos, enabling more creative control over personal content.
AR Shopping Tools: With augmented reality becoming a cornerstone of Meta’s vision, Instagram will offer features like virtual product try-ons and interactive shopping experiences. Expect a push for cross-posting content from Meta’s smart glasses.
Focus on Reels: Short-form video remains at the heart of Instagram’s engagement strategy, prioritizing creators who use Reels consistently.
TikTok
In-App Shopping Expansion: TikTok will enhance its live shopping capabilities and introduce AI avatars for 24/7 product demos. Integrating "Mini Programs" will allow users to perform everyday tasks within the app, such as booking tickets or ordering food.
AI-Powered Search: TikTok will introduce advanced search options, including in-video object recognition, enabling users to search for products or trends directly from videos.
Micro-Viral Trends: TikTok’s real-time algorithm will make it easier for creators to ride waves of smaller, audience-specific trends for engagement.
Video Content as the Default Feed: Facebook will likely make short-form video the primary focus for user engagement, emphasizing Reels and nostalgia-driven clips.
Generative AI Content: AI tools will offer creators ways to enhance posts, from crafting images to creating interactive avatars for engagement.
AR and VR Integration: Facebook is laying the groundwork for its AR and VR ecosystems with tools like 3D product placement and avatar customization.
We get it—keeping up with all these trends and updates can feel overwhelming. Social media is constantly evolving, and staying ahead as a creator takes time, effort, and the right tools. Let’s make 2025 your best year yet—reach out to us, and let’s create something amazing together!
